Growing up in Indiana, I have seen enough tacky whitetail deer art to fill a lifetime. But the design system for Gander Mountain's new restaurant 'Tall Tales' is different. This design encompasses the majesty of 'big game' by combining it with tasteful typography and beautiful illustrations. Plus the name itself is like an inside joke and I love any design with wit and humor, especially if it is well done and not in-your-face obvious. Being subtle is underrated these days and the fact that this is not reminiscent of a Cabela's catalog is definitely a good thing.
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